Current Issue

A CFAHP-BASED EVALUATION OF TENANT SELECTION CRITERIA IN MULTI-BRANCH DEPARTMENT STORES IN TAIWAN

Yu-Jen Chen

Ph. D. Program of Management, Chung Hua University, Hsinchu, Taiwan

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Anders Granmo^*

Assistant Professor, College of Management, Chung Hua University, Hsinchu, Taiwan

*Corresponding author: This email address is being protected from spambots. You need JavaScript enabled to view it.

Wen Pei

Professor and Dean, College of Management, Chung Hua University, Hsinchu, Taiwan

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Abstract

This study applies the Consistent Fuzzy Analytic Hierarchy Process (CFAHP) to evaluate and prioritize key criteria in tenant selection for a multi-branch department store chain in Taiwan. Building on existing retail site-selection literature, the model integrates both quantitative and qualitative factors across three dimensions: mall location, mall image, and mall management. Expert input was collected through structured pairwise comparisons and analyzed using CFAHP to derive normalized weights for each criterion. Results indicate that customer demographic alignment, business support, and competitive intensity are among the most influential factors guiding tenant decisions, whereas operational elements such as counter management systems hold comparatively lower weight. The findings offer practical insight for retail managers seeking to align tenant mixes with strategic positioning, while also demonstrating CFAHP’s value as a consistent, scalable tool for multi-criteria decision-making in complex retail environments. Implications for stake-holder alignment, model transferability, and future integration with performance gap analysis are also discussed.

Key words: CFAHP, MCDM, tenant selection, retail strategy, mall management