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EXPLORING MODERATION MODEL ON TAIWAN BEAUTY AND HAIRDRESSING SERVICEWORKERS’ EMOTIONAL LABOR, PSYCHOLOGICAL CONTRACT, AND ORGANIZATIONAL COMMITMENT

Ping-Fu Hsu¹, Yu-Ting Huang² and Peng-Tung Chen³*

1 Department of Business Administration, Krirk University, No. 3 Soi Ramindra 1, Khwaeng Anusawari, Khet Bang Khen, Krung Thep Maha Nakhon 10220, Thailand, This email address is being protected from spambots. You need JavaScript enabled to view it., ORCID: https://orcid.org/0000-0002-4081-7838

2 Bachelor's Program of Business, Feng Chia University, Taiwan.No. 100, Wenhua Rd., Xitun Dist., Taichung City 407, Taiwan, +8864-24517250, This email address is being protected from spambots. You need JavaScript enabled to view it.

3 Bachelor's Program of Business, Feng Chia University, Taiwan.No. 100, Wenhua Rd., Xitun Dist., Taichung City 407, Taiwan, +8864-24517250, This email address is being protected from spambots. You need JavaScript enabled to view it.., ORCID: https://orcid.org/0000-0001-5164-0743

*Correspondence Author: This email address is being protected from spambots. You need JavaScript enabled to view it.

Abstract

This study aims to investigate the effects of emotional labor, specifically surface acting and deep acting, on organizational commitment, alongside the role of psychological contracts. Further, the moderating role of belongingness and value identity among complete work system and environment, and growth development within the model was tested. The sample consists of 407 participants, all of them working in beauty and hairdressing industry in Taiwan. Further, PLS-SEM technique was used to perform quantitative analysis. There is a significant negative effect of employees’ surface acting on the overall work system and environment, growth and development, and organizational commitment. In contrast, employees’ deep acting may enhance their overall work system and environment, as well as foster growth and development and improve organizational commitment. The moderating effects of belongingness and value identity significantly influence the relationship between emotional labor and the overall work system and environment. However, these moderating effects do not have a significant impact on the relationship between emotional labor and organizational commitment. This study extends hairdressing industry in the context of emotional labor by examining the link between perception of employees’ surface and deep display rules and psychological contract, organizational commitment. 

Keyword: Psychological contract; Organizational commitment; deep / surface acting; Belongingness and value identity; Complete work system and environment; Growth development.