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LITERATURE REVIEW: PATIENT’S MEDICAL TREATMENT AND DOCTOR DIAGNOSIS ON INVESTIGATION

Hsieh, Tsung-Yu

Associate Professor, Economics and Management College, Zhaoqing University Duanzhou District, Zhaoqing 526061 Guangdong, P. R. of China

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Tsung-Che Wu

 Assistant Professor Department of Banking and Finance, National Chiayi University Phone : 011-886-5-2732866 Fax : 011-886-5-2732889 

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Abstract

The report applied effectiveness function to investigate when a patient is seeking for medical treatment, how the treatment is decided and prescribed through diagnosis. On the other hand, the relationship between doctor and patient is similar to financial scholar and their familiarity  towards company financial statements; the doctor’s diagnosis result is the same asthe financial advice from financial expert. 

Key words: Behavioral Finance, Effectiveness Function, Loss aversion