Back Issues 1-10

Page

Title and Author

5

Board of Editors

6

Innovative Capacity As A Modern Factor Of Countries Investment Attractiveness Dynamic

Denis S. Ushakov

21

An Evaluation Of Entrepreneurship Education In Indonesia: A Case Study Of Bengkulu University

Muhamad Abduh, Alex Maritz, Susan Rushworth

48

Do Cross-Functional NPD Teams Follow The Knowledge Conversion Model In Knowledge Transfer?

Han Chao Chang, Chung-Lin Tsai, Yu-Shan Su

62

Effects Of Paternalistic Leadership On Job Satisfaction – Regulatory Focus As The Mediator

Huei-Jeng Chou

86

Transfer Effects: Exploring The Relationship Between Celebrity And Brand

Dong-Jenn Yang, Jyue-Yu Lo, Sheng Wang

109

Brand Integrity, Advertising And Marketing Ethics As Well As Social Responsibility

Dr. Pranee  Chitakornkijsil

131

The Agglomeration Effect Of Unplanned And Planned Retail Area Based On Consumers’ Points Of View: Evidence From Taichung, Taiwan

Ho-Wen Yang, Jui-Min Hsiao, Yu-Yi Chen, Alex Yi-Chang Chen

142

The Influence Of Animated Spokes-Characters On Customer Orientation

Kuo-Wei Lin,  Ya-Jun Wang

155

Data Mining Models For Diagnosing Acute Renal Failure

Cheng-Min Chao,  Cheng-Tao Yu, Bor-Wen Cheng

175

Measurements On Taiwan’s National Customer Satisfaction: Empirical Re-Examination On Four Representative Products

Hsien-Bin Wang

196

The Effects Of Marketing Strategies On Customer Value Of An Enterprise – With Corporate Culture As The Moderator

Lin Hui-Yao, Shieh, Chich-Jen

211

Estimation OF Recreational Benefits From a Global Positioning System

Huei-Yann Jeng, Chen-Hsien Lin, Cheng-Te Lin