APPLICATION OF INNOVATIVE OXYMORONS IN PRODUCT DESIGN
Yung-Chin Tsao
The Graduate Institute of Design Science Tatung University, Taiwan, R.O.C.
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Shang-li Chu
The Graduate Institute of Design Science, Tatung University, Taipei 104, Taiwan, R.O.C.
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Hung-Chou Liao
Department of Industrial Design, Tatung University, Taipei 104, Taiwan, R.O.C.
Shih-Yin Huang
The Graduate Institute of Design Science, Tatung University, Taipei 104, Taiwan, R.O.C.
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Abstract
Oxymoron is a method that makes effect by using a pair of antithetic elements, and accordingly brings some unexpected, fascinating impressions. This study aimed to analyze the composition of the type of oxymoron, and trying to construct an innovative oxymoron which could apply into design. The study is separated into four phases: (1) First of all, collect the oxymoron example sentences, analysis the composition types and construct innovation oxymoron; (2) Secondly, the example sentences are corresponded to a list the attributes which is corresponded to the speech law. And then we got to the sentences describing products using oxymoron. We then convert the sentences into design transform methods; (3) we use the design transform methods to design lighting product. The study investigates the correspondence between samples of innovative oxymoron and contradictory image respectively, and influence of the image on the comprehensive evaluation. The main results are summarized below: (1) Analyze the composition of the type of oxymoron, then summarize the three oxymoron composition modes; (2) The use of innovative oxymoron, along with the corresponding property law, we come up with 12 design techniques; (3) The constituent reason of contradictory image of the sample of innovative oxymoron is compose with three factors, they are as follows: the constituent reason of “overall feeling of product use” are “novelty -boring”, “mildly -direct”, “exciting-plain”. The effect of degree of preference of image of contradictory, “difference -coordination”, “surprised -predictable” are obvious.
Keywords: Oxymoron, Dialectics, Attribute listing, Product Using Process
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